www.mediamatters.org/blog/2014/01/28/the-right-wing-gender-war-marches-on/197784
"Forty-four weeks ago, in the wake of its lopsided loss to President Obama, Republican Party leaders unveiled a blueprint for expanding the GOP's base and opening up more doors to electoral success by directly appealing to, among others, women. And 44 weeks later the branding plan has flopped, with a new Pew Research poll revealing the party is widely still seen as "more extreme in its position" compared to the Democratic Party. (The GOP's also seen as far less interested in everyday people.)"
